The NewsActivist community has moved! A new and improved free version of our platform can be found at www. Please click here to join the community! Still want to consult or post content on NewsActivist? Just close this window! Since its founding in , the company has run a series of ads which have garnered widespread accusations of sexism; one advertisement the company infamously ran in order to promote fair labor practices featured the bare breasts of a female Bangladeshi worker Jezebel. The ad being analyzed here features a young woman lying on her back alone on a bed facing the camera, wearing only a pair of nylon leggings.
Did American Apparel Just Launch Its Most Sexist Ads Ever? You Tell Us (NSFW)
American Apparel: Sexist or Liberating? | Her Campus
Still on the fence about whether American Apparel's advertisement is misogynist or not? Maybe this sideshow will convince you. They say a picture is worth a million words. In this case it's worth a million feminist male gaze theory-gasms.
The Most WTF American Apparel Ads Ever
Skip navigation! If you've been keeping up with the history of Charney, nothing about the previous sentence should be surprising. What we were surprised by, however, was the recent ad excerpted above and pictured in full below.
It is, after all, a cult favorite clothing line perhaps best known for its controversial—bordering on pervy—ad photography favored by infamous and now deposed founder Dov Charney. Line-crossing and salacious even by fashion standards, the ads frequently featured young-looking women in positions of vulnerability or voyeur-like scenarios, and Charney often photographed the images himself. The Los Angeles-based brand, acquired by conglomerate Gildan Activewear early this year, knows its marketing history and has vowed not to repeat it. The mantra: No more hyper-sexualized, male-gaze images.