The adult shop U4Ria is tucked away in a corner on the second level of Midpoint Orchard. It sells sex toys, with the shelves full of dildos and other products. While the topic of sex toys still makes many Singaporeans uncomfortable, U4Ria store manager Lincoln Chua has noticed more locals visiting his shop and buying products in recent years. He told The New Paper: "Early on, customers found it difficult to enter the shop, much less ask intimate questions.
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Then there is also the need to strive for a careful balance between being a confidante and a stranger, said an adult shop assistant. To get to the counter, one has to walk past a wall lined with products shaped after the intimate parts of popular Japanese porn stars. The manager of the shop, Lincoln, is an industry veteran with 17 years of experience under his belt.
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