Every year it seems like more and more bikini coffee shops are opening up. However, like other coffee shop business, they can fail more often than not. The reason: failing to adequately plan. Certainly, coffee business can be difficult to sustain as it is.
This is no ordinary coffee!
How To Start a Bikini Coffee Shop - Coffee Shop Startups
This Barbie-doll shed of a building is home to Hot Bikini Brew, where owner and head barista, Mandy, can be found most weekdays, serving up espresso drinks in little more than lingerie and a smile. The kiosk is snug, thanks to a whirring space heater, and smells of espresso and Mandy's Love Addict body spray. While Mandy tamps the grounds, a steady stream of dudes casts mostly furtive glances at her flawless, practically bare buttocks. Less-coy customers gape openly, clearly appreciative of her way with the steam wand. Yoosh over her shoulder.
S tudent Amelia Powell is starting her shift at a drive-through coffee stand on a rain-lashed parking lot in Everett, Washington. A black SUV pulls up. A middle-aged man wearing a baseball cap asks for a 12oz hot chocolate with whipped cream. Powell is a bikini barista, one of hundreds across the state hired to serve coffee at premium prices from roadside huts around 8ft square while wearing lingerie, thongs, nipple pasties or skimpy swimwear. She used to juggle college classes with two retail positions.
A bikini barista is a person who prepares and serves coffee drinks while dressed in scanty attire such as a bikini or lingerie. In the United States, this marketing trend sometimes referred to as sexpresso   or bareista   originated in the Seattle , Washington area in the early s. Similar phenomena have appeared in countries such as Chile and Japan since at least the s. Espresso drive-through stands and coffee outlets are numerous in the greater Seattle area,  so much so that coffee stands that have fully clothed employees often advertise themselves as "family friendly".